Monday, March 11, 2013

Locksmithing and Social Media

In recent years Baldino's Lock and Key has embraced a new kind of marketing and advertising - social media. With Yellowpage usage dwindling, consumers have flocked to the internet in search for local locksmiths. Unfortunately, as we have written about in the past, the search can be tedious due to the overwhelming amount of scam advertisements. Thankfully, social media can help you become more visible AND help the locksmith consumer feel your company is the right choice. 

At Baldino's we use a few social media strategies to get by ...

  • A blog (yes, this one!)
  • Search Engine Optimization
  • A Facebook page
  • A Twitter feed
  • Customer Reviews
  • Google +
  • Youtube Channel
All of these together legitimize our company as real, there, and available to help. We have all of our information including hours, locations, walk in shop address, phone numbers, and parking information. Our webpage is informative, easy to navigate, and links to all of our other social media pages. 

We try to update our content so the online community can see we are still around and want to keep them in the loop. We add new pictures of trade shows we attend, jobs we do, and all of our locations. Seeing new pictures and updated content also helps the search engines to notice your website is still relevant. Also ask your customers really know what you do? Most locksmiths don't just provide lockout service! At Baldino's we provide lockout service, key duplication, high security lock options, safe sales, security alarm sales, the list goes on!